Made famous by Stalin when he holidayed there, Sochi had become something of a dormant resort town when President Vladimir Putin masterminded its revival, notably by hosting the 2014 Olympic Games there. While there for the Grand Prix, don't miss out on the pleasures that city has to offer.
Your own panoply
Remember, Formula 1 is also about fun and excitement, so why not embrace all that offbeat decoration this year in Sochi?
Meteorologists have predicted agreeable spring temperatures throughout the Grand Prix, which should give you a great opportunity to don colourful lace dress adorned with a flying bird pattern, flower-decorated red silk skirt, or a floor-length grid-patterned number with bird appliqués.
Similar playful decorations surfaced at the adorable kitchen-themed couture collection that Bertrand Guyon presented at Schiaparelli (dresses made almost three-dimensional with china-themed embroideries), bringing some much needed excitement to haute couture.
If you don't want to divert the male audience's eyes from the race, you can always tone it down by wearing a plain shift dress, and transfer all the quirkiness to the accessories. Indeed, this season, patches pervade classic iconic items like Dior's Lady Dior. The acid-green pearlised Fendi baguette is a pure must-have and is sure to enliven even the plainest outfit.
Men should show the same joyful spirit by turning up in one of Berluti's peacocky, colourful jackets and they should celebrate Russia's most influential menswear designer, Gosha, by donning, well everything he designed this year.
Your own city tour
Ideally situated between the Black Sea and the Caucasus Mountains, Sochi is a sort of Russian equivalent to the French Riviera. Its promenade has a certain Croisette quality, where you can go shopping or treat yourself to a manicure in one of the many beauty salons.
Krasnaya Polyana, the locality that hosted the Olympic Games in 2014 should be visited, notably the Rosa Khutor, built between 2003 and 2001, where several luxury hotels have been erected.
Proving that Sochi is a somewhat natural place for a sporting competition, the Museum of Sports Honour celebrates the town's home-grown champions, including the volleyball player Vladimir Kondra, the tennis player Yevgeny Kafelnikov, the swimmer Kharis Yunichev and the bobsledder Alexey Voevoda.
For a history lesson, visit Stalin's summer house, from which he often ran the country.
You clearly shouldn't leave the city without discovering the Friendship tree, the result of a scientific experiment producing 45 different types of citrus fruit.
And don't hesitate to venture outside the city to discover the 33 Waterfalls.
Your own soundtrack
Travelling in Russia definitely means partying the night away! So let the electro-alternative beat control your step and discover our short playlist to get in the mood:
• Faded - Alan Walker
• Stressed out – Twenty-One Pilots
• Hundred Miles - Yall & Gabriela Richardson
• To let myself go – The Aveners
• Ocean Drive – Duke Dumont
• BONUS : Purple Rain – Prince
We hope you’ll enjoy Sochi. Our circuit will surely make you forget the “Olympic Games city” reputation. Nature – Party – Fashion – and Sports, everyone will find happiness in the Russian Riviera Capital.